Demo · sample data
Tracking Dashboard preview
A static walkthrough of every tracking surface with representative data — nothing here is loaded from your account. Real Amazon metrics (rank, units bought, price, rating, reviews, badges) are labeled as live signals; the listing-health score is our own audit metric.
Weekly Tracking
Tracking since Jul 6, 2026 — checked automatically every week.
Growth recap
Listing health
68→74/100
+6 since enrolment
What moved it
- Competitor started a 20% coupon
- Hario V60 is out of stock
- Kalita Wave added a 'BSCG Certified' badge
A weekly before-and-after you can show your client — the health trend plus what actually moved it. Full change log and charts below.
Listing health
74/100+6
Best Sellers Rank
#4,200▼ 600
Weekly Sales
1,155-255
Buyer Sentiment
84/100+2
66 days ago
Availability
Low stock~14 left
Operator
high confidenceAt risk
Recurring stockouts are capping your rank — act now before it costs you rank.
Health
74+6
Rank
#4,200
Win prob
—/100
Priorities
- AvailabilityRecurring stockouts are capping your rankOut of stock in 2 of the last 6 checks while sales slipped.Do this: Stabilize supply — hold a safety-stock buffer and set restock alerts; repeated stockouts reset the rank you pay to earn.
- DiscoverabilityYou lost page 1 for “v60 dripper”“v60 dripper” dropped off page 1 on the tracked keywords — organic reach you were winning.Do this: Re-strengthen these terms in your title, bullets and backend search terms, and add ad support to defend the position while you recover.
- PriceYou're priced 66% above the lowest rivalYou're at $26.50 vs the field's $15.95.Do this: Hold price and reinforce value in bullets/A+, or match within your margin floor if you start losing the Buy Box.
Grounded in your tracking data · as of 66 days ago · modeled from measured signals, no fabricated ad spend.
Why sales moved
~$2,018/mo at riskSales fell 18% this week
Most likely causes
40%
Low stock — only 14 left~$807/mo
Amazon throttles velocity as stock thins. Replenish before the buffer runs out to protect your rank.
Fix: Inventory is out or running low — organic rank decays fast during a stockout. Replenish now (or fix availability/eligibility) and keep a buffer to protect the rank you've built.
36%
Buy Box owner changed to DealDepot Wholesale~$726/mo
The seller winning your Buy Box changed from Everyday Brands to DealDepot Wholesale. If that isn't you or an authorized seller, a reseller is now converting your ad and organic traffic.
Fix: Confirm the winning seller is you or an authorized seller — if not, enforce MAP / authorized-seller policy or file a hijacker claim.
24%
Competitor started a 20% coupon~$484/mo
Hario V60 is now running a 20% off promo — a live price advantage that can pull buyers from you.
Fix: Counter with your own coupon or Subscribe & Save within your margin floor, or reinforce value so you're not undercut on price.
Causes are the changes we measured this week, ranked by likely impact. Cost is an estimate from your sales estimate and a category-typical margin.
Stock timeline
as of 66 days agoYou
Hario V60 Ceramic Coffee Dripper 02
Kalita Wave 185 Stainless Dripper
Bee House Ceramic Coffee Dripper
Melitta Porcelain Pour-Over Cone
OXO Brew Single-Serve Dripper
In stockLowOutNo data
Keyword rank timeline
as of 66 days agopour over coffee maker
#8
ceramic coffee dripper
#5
coffee dripper
#7
v60 dripper
—
drip coffee cone
#17
manual coffee maker
#27
Top 10Page 1Page 2+Not rankingNo data
Buy Box ownership
as of 66 days agoOwner
Now: DealDepot WholesaleOwner changed
Where you stand today
+2 more tracked| Listing | BSR | Est. sales/mo | Price | Rating | Reviews |
|---|---|---|---|---|---|
YouEveryday Ceramic Pour-Over Coffee Dripper, 1–4 Cups | #4,200 | ~1,155 | $26.50 | 4.6★ | 910 |
Hario V60 Ceramic Coffee Dripper 02 | #1,180 | ~3,900 | $24.90 | 4.7★ | 18,450 |
Kalita Wave 185 Stainless Dripper | #2,650 | ~1,950 | $42.00 | 4.6★ | 9,320 |
Bee House Ceramic Coffee Dripper | #4,870 | ~880 | $22.50 | 4.5★ | 6,110 |
Catching up: you're about 13% of your tracked set's estimated monthly units, roughly 2,745 units/mo behind the leader.
Live Amazon data, captured when tracking started. Est. sales/mo is an estimate (Canopy), not a live Amazon count. Listing health is our own audit score.
Rank vs. Best Competitor
You BestLower rank is better. Best competitor = the top-ranked ASIN in your tracked set each check.
Weekly Sales
You BestCanopy sales estimate (monthly units) — an estimate, not a live Amazon count. Best = the top-selling ASIN in your tracked set each check.
Buyer Sentiment
You BestAI-scored from real review text (0–100). Best = the highest-sentiment ASIN in your tracked set each check.
Rank Outlook
ImprovingRank improved from #5,400 to #4,200 across 6 checks.
Changes that coincided with a rank gain
- You updated your main image#5,010 → #4,200
- You crossed 900 reviews#4,200 → #3,600
Based on your captured Best Sellers Rank history — trajectory only, not a prediction of future rank.
Deals & Coupons
2 of 5 tracked competitors are running a coupon · 1 offers Subscribe & Save.
You have no active coupon — 2 tracked competitors do.
- YouEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsNo active coupon
- Hario V60 Ceramic Coffee Dripper 02Save 10%: Coupon available when you select Subscribe & Save .S&S
- Kalita Wave 185 Stainless DripperSave 5% at checkout with coupon.
- Bee House Ceramic Coffee DripperNo active coupon
- Melitta Porcelain Pour-Over ConeNo active coupon
+1 more tracked
Live Amazon coupon text captured at the last check.
What Changed
16 updatesWeek of Aug 10, 2026· 9 changes
- Competitor couponAug 16, 2026Competitor started a 20% couponHario V60 is now running a 20% off promo — a live price advantage that can pull buyers from you.Action: Counter with your own coupon or Subscribe & Save within your margin floor, or reinforce value so you're not undercut on price.
- ComplianceAug 16, 2026You lost the Amazon's Choice badgeYour listing no longer shows the Amazon's Choice badge — a visible trust signal is gone.Action: Audit what Amazon rewards — competitive price, fast fulfilment, strong conversion and keyword relevance — and close the gap to win the badge back.
- Buy BoxAug 16, 2026Buy Box owner changed to DealDepot WholesaleThe seller winning your Buy Box changed from Everyday Brands to DealDepot Wholesale. If that isn't you or an authorized seller, a reseller is now converting your ad and organic traffic.Action: Confirm the winning seller is you or an authorized seller — if not, enforce MAP / authorized-seller policy or file a hijacker claim.
- Competitor stockAug 16, 2026Hario V60 is out of stockYour closest-ranked rival is showing as unavailable — a rival going dark frees up demand you can capture.Action: A rival is out of stock — a capture window. Push ads, deals and visibility on your listing now to take the spillover demand while it lasts.
- AvailabilityAug 16, 2026Low stock — only 14 leftAmazon throttles velocity as stock thins. Replenish before the buffer runs out to protect your rank.Action: Inventory is out or running low — organic rank decays fast during a stockout. Replenish now (or fix availability/eligibility) and keep a buffer to protect the rank you've built.
- Competitor trust badgeAug 16, 2026Kalita Wave added a 'BSCG Certified' badgeA third-party certification just appeared on a top-ranked rival's listing — buyers who compare trust signals now see a badge your listing doesn't carry.Action: A competitor added a trust/compliance badge (a certification or diet/eligibility claim). Verify your own eligibility and add every badge you qualify for so you're not out-signalled on trust.
- ComplianceAug 16, 2026You lost your 'Vegan' badgeYour organic 'Vegan' compliance tag is no longer detected on the listing — a backend attribute was likely dropped. Tags like this quietly gate conversion for buyers who filter on them.Action: A trust/compliance badge on your listing changed. If you lost one (e.g. a 'Vegan' or 'Climate Pledge' tag), check your backend attributes and brand registry and restore it fast — these badges drive conversion.
- Competitor priceAug 16, 2026Hario V60 cut its price 11% to $24.90Your closest-ranked rival dropped from $27.99 to $24.90 — now $1.60 under you.Action: Hold price but add a value bullet (includes 40 filters) to defend the gap.
- Competitor imageAug 16, 2026Hario V60 changed their main imageYour closest-ranked rival swapped their hero photo.Action: Study their new angle, then refresh your own hero to keep pace.
On the Calendar
- Sep 7, 2026Prime Big Deal DaysUpdate by Aug 24, 2026Submit a coupon + lightning-deal budget and pre-position FBA inventory two weeks out.pour over coffee makercoffee gift setearly holiday deal
- Dec 1, 2026Search-interest peak: "pour over coffee maker"Update by Nov 3, 2026Bundle filters + a gift-ready box, refresh gifting imagery, and raise ad budget on gift terms ~4 weeks ahead.pour over coffee giftcoffee dripper setpour over kitGoogle search interest for "pour over coffee maker" runs ~30% above its 12-month average in December (~14,800 vs ~11,400 searches/mo; DataForSEO · Google Ads).
Portfolio roll-up
Health distribution, momentum, and this week's movers across every tracked ASIN.
Upcoming events
Applies to all 6 tracked ASINsPortfolio Health Trend
66/100 avgThis Week's Movers
- Aug 16, 2026Competitor couponEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsCompetitor started a 20% couponHario V60 is now running a 20% off promo — a live price advantage that can pull buyers from you.Action: Counter with your own coupon or Subscribe & Save within your margin floor, or reinforce value so you're not undercut on price.
- Aug 16, 2026ComplianceEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsYou lost the Amazon's Choice badgeYour listing no longer shows the Amazon's Choice badge — a visible trust signal is gone.Action: Audit what Amazon rewards — competitive price, fast fulfilment, strong conversion and keyword relevance — and close the gap to win the badge back.
- Aug 16, 2026Buy BoxEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsBuy Box owner changed to DealDepot WholesaleThe seller winning your Buy Box changed from Everyday Brands to DealDepot Wholesale. If that isn't you or an authorized seller, a reseller is now converting your ad and organic traffic.Action: Confirm the winning seller is you or an authorized seller — if not, enforce MAP / authorized-seller policy or file a hijacker claim.
- Aug 16, 2026Competitor stockEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsHario V60 is out of stockYour closest-ranked rival is showing as unavailable — a rival going dark frees up demand you can capture.Action: A rival is out of stock — a capture window. Push ads, deals and visibility on your listing now to take the spillover demand while it lasts.
- Aug 16, 2026AvailabilityEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsLow stock — only 14 leftAmazon throttles velocity as stock thins. Replenish before the buffer runs out to protect your rank.Action: Inventory is out or running low — organic rank decays fast during a stockout. Replenish now (or fix availability/eligibility) and keep a buffer to protect the rank you've built.
- Aug 16, 2026Competitor trust badgeEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsKalita Wave added a 'BSCG Certified' badgeA third-party certification just appeared on a top-ranked rival's listing — buyers who compare trust signals now see a badge your listing doesn't carry.Action: A competitor added a trust/compliance badge (a certification or diet/eligibility claim). Verify your own eligibility and add every badge you qualify for so you're not out-signalled on trust.
- Aug 16, 2026ComplianceEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsYou lost your 'Vegan' badgeYour organic 'Vegan' compliance tag is no longer detected on the listing — a backend attribute was likely dropped. Tags like this quietly gate conversion for buyers who filter on them.Action: A trust/compliance badge on your listing changed. If you lost one (e.g. a 'Vegan' or 'Climate Pledge' tag), check your backend attributes and brand registry and restore it fast — these badges drive conversion.
- Aug 16, 2026Competitor priceEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsHario V60 cut its price 11% to $24.90Your closest-ranked rival dropped from $27.99 to $24.90 — now $1.60 under you.Action: Hold price but add a value bullet (includes 40 filters) to defend the gap.
- Aug 16, 2026Competitor imageEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsHario V60 changed their main imageYour closest-ranked rival swapped their hero photo.Action: Study their new angle, then refresh your own hero to keep pace.
- Aug 16, 2026Health downCeramic Coffee Mug Set of 4, 12ozMug Set health slipped to 64A new 1-star review cluster mentions chipping in the dishwasher.Action: Add a dishwasher-safe care note and a reinforced-rim callout.
- Aug 16, 2026Your ratingBurr Coffee Grinder, Manual Hand CrankHand Grinder rating dipped to 4.2★Down from 4.4★ after recent reviews cite a loose handle.Action: Respond to the flagged reviews and clarify the warranty in bullet 5.
- Aug 9, 2026Competitor badgeEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsKalita Wave earned Amazon's ChoiceThe badge tends to lift click-through on the "pour over dripper" search term.Action: Tighten your title around that exact phrase and refresh the hero image.
- Aug 9, 2026Your reviewsEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsYou crossed 900 reviewsUp from 862 last month, rating steady at 4.6★.Action: Feature the 900+ review count in your A+ trust module.
- Aug 9, 2026Competitor A+Everyday Ceramic Pour-Over Coffee Dripper, 1–4 CupsHario V60 rebuilt their A+ contentYour closest-ranked rival swapped an A+ module.Action: They upgraded their A+ story/proof. Refresh your A+ modules so your differentiators and certifications aren't out-shown.
- Aug 2, 2026Rank upEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsBest Sellers Rank improved to #3,120Climbed ~480 spots week-over-week in Kitchen & Dining.Action: Momentum is up — a small ad push now compounds the rank gain.
- Aug 2, 2026Your imageEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsYou updated your main imageYour new hero adds a value badge over the product.Action: Watch click-through over the next two checks to confirm the lift.
- Jul 26, 2026Health upEveryday Ceramic Pour-Over Coffee Dripper, 1–4 CupsListing health rose to 76Bullet rewrite lifted the clarity dimension from 62 to 74.Action: Apply the same concise phrasing to your A+ comparison chart.
- Jul 26, 2026Your A+Everyday Ceramic Pour-Over Coffee Dripper, 1–4 CupsYou added A+ contentYour listing now has an enhanced-content brewing module.Action: Watch conversion and health over the next checks to confirm the A+ change is helping; refine the modules that underperform.
Tracked ASINs for Coffee & Brew Gear
6Select an ASIN to open its weekly detail below.