SynthXby Azna AI
An AI focus group for every Amazon listing

In seconds, see why buyers pick your competitor — not you.

Paste one ASIN. SynthX AI auto-pulls your real competitors, runs a full synthetic buyer panel, and hands back a scored teardown and a ready-to-publish listing — in seconds, with zero setup.

7 days free trial · 3 audits · no card required
Live demo
SynthX — Paste ASIN
Paste an Amazon ASIN or product URL
Paste ASIN
One engine, one growth loop

Audit it. Test it. Track it.

Three jobs, one loop: diagnose why a listing is losing, prove the better version wins before you publish, then watch it compound as competitors move.

Diagnose Prove Compound

Audit

Why you're losing the click

Paste one ASIN. A category-true buyer panel scores your listing against your real rivals and pinpoints the gaps costing you the sale.

Win ProbabilityAt risk
42/ 100

Losing on size clarity & trust badges.

See a sample audit

Test

Prove the fix wins first

Put your change on the real shelf against your actual rivals. See your share of shoppers, why they still pick a competitor, and a rewrite that's re-tested until it wins.

Shelf pick-shareA wins
Variant A61%
Variant B39%

A leads on a clearer size story.

Explore testing

Track

Monitoring on autopilot

Re-audit every listing on autopilot and get alerted the moment it matters — your Win Probability shifts, or a rival drops their price, rewrites their listing, or launches a new coupon or offer.

Win Probability · 6 wks +19
Competitor B dropped price -8% · week 4
Competitor A added a Subscribe & Save coupon
Your listing health 68 → 78
Open the live tracking demo

Sample figures shown. Every number comes from the listing you paste.

A real teardown, in 30 seconds

This is what lands in your client's inbox

We auto-pull your real competitors

You
Your listing
$24.994.1(312)
Category winner
NorthPeak Pro
$29.994.7(1,840)
Vantage Edge
$26.504.4(980)

Hero image, price, rating & review count — pulled from Amazon automatically. No manual uploads, no survey building.

Teardown — B07PXGQC1Q vs Competitor A & Competitor B
0/ 100
At RiskWin Probability Score

Scored by a category-true panel of AI consumer personas evaluating 12 category-specific buyer psychology signals.

Consumer Sentiment Heatmap

Buyer signalYouComp AComp B
Perceived Quality
45
92
60
Size / Fit Clarity
30
85
40
Value for Money
88
65
70
Brand Trust
50
90
55

Visual gaps the panel flagged

  • Competitor A includes a dimension infographic that prevents size anxiety — your listing has none.
  • Competitor B uses a human face in image 3, lifting agent trust scores by 15%.

Recommended fixes

  • Replace image 3 with a lifestyle shot showing the product in use.
  • Add a '1-Year Warranty' badge to the hero image.

Sample output. Your reports carry your agency's logo and colors.

…then a growth recap you can hand your client

Listing health · 8 weeks
42→78/100
+36
Price
$26.50
Rating
4.6★
Reviews
910
BSR
#3.1k

What moved it

  • Shipped a Pre-Tested title & hero — health +14
  • Added the BPA-free + warranty badge buyers kept asking for
  • Held share when Competitor B cut price -8%
Auto-refreshed weekly — a fresh recap lands in their inbox.

Sample growth recap. Open the live tracking demo →

Not just what's wrong

We don't just flag fixes — we hand you the full listing

Every audit returns a complete, ready-to-publish rewrite across every attribute. Your client can go live in minutes, not weeks.

Title

BeforeStainless Steel Water Bottle 32oz
After32oz Insulated Stainless Steel Water Bottle — 24h Cold, Leakproof, BPA-Free

Bullets

BeforeKeeps drinks cold. Durable.
After5 outcome-led bullets: cold-retention proof, fit-in-cupholder sizing, leakproof guarantee, sweat-free grip, lifetime warranty.

Attributes

Before3 fields filled
AfterAll 11 fields completed — capacity, material, insulation, lid type, care, dimensions & more.

Image plan

Before5 product-on-white shots
After7-image plan: dimension infographic, lifestyle in-use, size comparison, feature callouts.

Trust & certs

BeforeNone surfaced
AfterBPA-free + 1-year warranty badges on the hero; certification line added to bullets.

Sustainability

BeforeNot mentioned
AfterReusable-impact angle added — replaces ~167 single-use bottles a year.

Illustrative rewrite. Every audit generates copy specific to the listing you paste.

Pre-Test — more than an A/B bar

Prove the fix wins — before you publish

We put your change on the real shelf against your actual competitors, show your share of shoppers, the reasons they still picked a rival, and hand back a rewrite that's re-tested until it wins.

Shelf pick-share, head-to-head

B wins
Your Version B54%
Top rival31%
Your current (A)15%

Simulated across a category-true panel, with the shelf reshuffled each round. Raw counts and a confidence grade are shown — small gaps are called “too close to call.”

Why shoppers still chose a rival

  • The rival's 2-pack reads as better value at a similar price.
  • Their reviews shout “no leaks” — your proof is buried in bullet 5.
Shelf-validated rewriteProjected winner · 58%

We only surface a rewrite after it's re-tested on the same panel and actually takes more shoppers than your current listing — never a guess.

Sample Pre-Test. Every run uses the listing and rivals you paste.

Built to be trusted

Why you can put the verdict in front of a client

It's a simulation — so we built it to earn the call. Every verdict is graded, order-bias controlled, honest about ties, and measured against what really happened after you published.

A confidence grade on every verdict

Low, medium or high — so your team knows when to act and when to dig deeper, never a naked number.

Order-bias controlled

We reshuffle the shelf every round and only call a winner when the result holds across every order.

No forced winners

Differences inside the panel’s noise are called “too close to call” — we never spin a tie into a win.

Backtested against reality

A self-checking agent loop validates each estimate, and we measure our verdicts against what actually happened after you publish.

Simulated shopper reactions are a directional signal — not real customer data or a sales forecast — shown with a confidence grade, not a guarantee.

No testimonials yet — and we won't fake them.

We're onboarding our first founding partners now. The methodology is ready — bring a listing and your results could be the first in this spot.

Use cases

Built for the decisions that cost you money

From winning the pitch to rescuing a listing that won't convert — see how agencies and brands put a category-true buyer panel to work.

The problem

Listings are graded on gut feel. Tools like PickFu need manual uploads, survey building and real money per poll — so agencies pitch “optimizations” they can't prove.

The fix

SynthX AI is a prescriptive, evaluative engine with zero setup. Paste an ASIN and it simulates how real category buyers judge your listing against rivals — turning “trust me” into a scored, evidence-backed teardown.

How we compare

The only tool built to tell you why your listing is losing

Other tools check ifyour listing is complete. SynthX AI benchmarks it against the competitors you're losing to right now — and tells you exactly what to fix.

Helium 10 and Jungle Scout size the market. PickFu polls a room of strangers. SynthX AI tells you why the buyer picked them — not you.

And we don't stop at the audit. SynthX AI keeps watching the listing every week — Win Probability, listing health, price, rating & reviews, BSR rank, and competitor badges & offers — then pings you the moment something moves.

Only usAuto-pulled competitor panelOnly us“Why you’re losing” diagnosisOnly usWin Probability score (0–100)Only usWeekly tracking & alertsOnly usProfit upside forecastOnly usStockout & rival-OOS alertsOnly usAI-search (GEO) visibility
See the full comparison — SynthX vs Helium 10, Jungle Scout & PickFu

See exactly why your listing is losing

Paste one ASIN and get a full competitive teardown in seconds.

More than a score

The numbers that build the case — and keep it

Every audit now opens with the money at stake, the risks moving against you, and the AI-search terms to win — each graded for confidence, then re-checked every week.

Modeled

Profit left on the table

Every teardown opens with a modeled profit + TACoS forecast — what closing your win-probability gap is worth at your price and margin. A business case, not just a score.

Live

Stockout radar

Live availability on you and your rivals — flagged when a stockout is bleeding your rank, and when a competitor goes out of stock and their demand is up for grabs.

AI-predicted

Win the AI answer

The questions shoppers ask ChatGPT, Gemini, Perplexity and Rufus — with the exact claim your listing needs to win them — alongside SEO terms validated against real search volume.

Graded

Numbers you can defend

Every estimate runs a self-checking agent loop — propose, validate against measured data, refine — and ships with a confidence grade. Credible, not guessed.

Forecasts are modeled and AI-predicted, each shown with a confidence grade — a guide to what to fix, not a guarantee.

From ASIN to client-ready in three steps

1

Paste an ASIN

Drop in any Amazon product link or ASIN — yours or a prospect's.

2

Run the panel

We auto-fetch competitors and simulate a category-true buyer panel in seconds.

3

Ship the rewrite

Get a scored teardown plus a ready-to-publish listing you can go live with today.

For agencies

Win the pitch. Then keep the client with weekly proof.

Turn a free audit into a signed retainer — and a weekly growth recap that keeps your results in front of the client, so the retainer renews itself.

Pitch

Walk in with proof, not opinions

Paste a prospect's ASIN and hand them a white-labeled teardown showing exactly why they're losing the click — in minutes, not a billable afternoon.

Close

Turn the free audit into a retainer

The teardown plus a ready-to-publish rewrite makes the value obvious. It's the easiest signed-retainer conversation you'll have.

Retain

Keep the client with weekly results

Weekly tracking and a growth recap show health climbing and what moved it — a results story in their inbox that renews the retainer for you.

Built for teams

One workspace for your whole agency

  • Up to 15 staff seats per agency
  • Reports stay private to their owner by default
  • Admins oversee everything; share work with a click
  • Invite teammates with a secure signup link
Founding design partners

We're onboarding a small group of founding agencies & brands

Shape the roadmap with us — free until you're fully satisfied, then founding pricing that lasts three years. We backtest every verdict against your real post-publish outcome, so if it doesn't prove out, you've spent nothing.

  • Free until you're fully satisfied
  • 70% off year one · 50% off the next two
  • A seat on our Customer Advisory Board
  • White-glove onboarding + a direct line

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Stop guessing. Start proving.

Start free with 3 real audits — no card required. Or see a full sample report and book a walkthrough.